平面設計師 — 更準確而言是視覺文化的建構者。

日常生活中接觸到的很多事物其實都經過了平面設計師的過濾。他們以自己的視覺語言,如字體、 顏色、圖像、媒體來傳達訊息,從中可洞悉背後的設計意識及想法,最後塑造出大眾看得見的城市美學。香港從不缺優秀的設計,更不乏令人拍案叫絕的好作品。然而資訊發達的生活環境往往驅使人只顧往外看,而忽略了週遭的好東西,本土視覺文化逐漸流失,亦反映了自我文化身份的迷失及惑疑。什麼為香港設計、什麼是香港風格的問題因此應運而生。

故此三語希望重新發掘,研究及討論香港的美學價值,跟大家一起建構屬於香港的設計風格。

Graphic designer – the more precise term should be visual culture participator.

There are many artifacts in daily life that are being designed by graphic designers. Ideologies of designers could be reflected by the use of typeface,
color, form, medium. And through a collective of designers constitutes a city’s own unique visual culture. Hong Kong seldom lacks decent design, yet with the abundance of information we gradually dismissed our own unique aesthetics, which subconsciously implies the confound of self identity.

What is Hong Kong Design? Through this question Trilingua hopes to investigate and reintroduce this city’s unique aesthetics, while at the same time not losing a global perspective.